Kahaniyon Ki Phoojhadi

In collaboration with Wirality Media, Lux Cozi came up with a series of illustrated videos, complete with heartland-Hindi, nostalgic voiceovers straight out of radio days, showcasing how three generations of everyday Indians light up the Diwali scene with their tall tales like phooljhadis lighting up the night.

I designed all the iilustrated frames for 3 scripts, which were then arranged into a slideshow like video format along with a voice over for the dramatic effect of diwali. The campaign was published under the Highlighted section of the Ads Of The World website.